A guide to Google My Business profile

Hello, business owner!

Is making your business stand out online your goal?

Then there’s one tool that you need….and that will take your local marketing to the next level.

Yes, it is Google My Business (GMB).

And you know what’s the best part?

It is a highly effective tool that is free of cost.

This tool can indeed transform the way customers find and interact with your business online.

Why Google My Business?

Google My Business is a comprehensive profile of your business.

• Visibility: Your Google My Business profile appears in Google search results and on Google Maps, making it easier for local customers to find you.
• Customer Reviews: It shows customer reviews, helping to build trust.
• Increased Visibility: Proper optimization of your profile increases your visibility.

Step-by-Step Guide to Create Your Google My Business Profile

Step 1: Sign Up and Claim Your Business

1. Click on “Manage Now” after visiting Google My Business.
2. Sign in using your Google account or create one if needed.
3. Enter your business name and address. If your business appears in the search results, select it. If not, click “Add your business to Google.”

Step 2: Verify Your Business

1. Google will request you to verify your business.
2. You will receive a postcard at your business address with a verification code.
3. Enter this code to verify your business.

Step 3: Complete Your Profile

1. Fill in all the fields:

• Business name
• Address
• Phone number
• Website
• Hours of operation

1. Choose the correct category for your business to help customers find you more easily.

Optimising Your Profile

Add High-Quality Images

• Upload high-resolution photos of your business, products, and services.
• Photos grab attention and give potential customers a sense of your business.

Manage Reviews

• Encourage satisfied customers to share positive reviews.
• Reply to customer feedback, whether negative or positive, to show your commitment to improving their experience.

Utilise Posts for Customer Engagement

• Share posts related to promotions, events, and news using the Google My Business post feature.
• Regularly update your posts to keep your profile active and engaging.

Ensure Information Accuracy

• Keep your business information up-to-date.
• Accurate information builds trust and prevents customer frustration.

Advanced Features to Explore

Insights

• Google My Business offers valuable insights into how customers find your business and interact with your profile.
• Use this data to identify what’s effective and where you can improve.

Questions & Answers

• Monitor and respond to customer questions on your GMB profile to provide excellent customer service.

Booking and Ordering

• If applicable, enable booking or ordering options directly on your profile.

At MENT Internet Works, we have expertise in helping businesses like yours create and optimize their Google My Business profiles for maximum impact.

Contact us today and let’s get started!