Influencer marketing can be a powerful tool for any brand to reach their target audience without coming off as too salesy. However, when not executed correctly, it can add to the costs without generating significant results.
If your influencer marketing campaigns are not working, there’s a high chance you are making these mistakes. It's important to avoid these common pitfalls:
1. Not Setting Clear Goals
Without clear goals, it can be difficult to measure the success of your influencer campaigns. Like any marketing campaign, it is crucial to define your goals here as well. Your goal could be:
- Building brand awareness
- Driving reviews and social proof
- Generating more leads
- Increasing customer retention
- Enhancing community engagement
Your goal must be well-defined and clear before investing money into collaborations and campaigns.
2. Partnering with the Wrong Influencers
Make sure you're partnering with influencers who align with your brand's values and goals, and most importantly, serve your target audience. Consider qualities such as timely submission of scripts and adherence to guidelines.
Collaborating with the wrong influencers can tarnish your brand image and may not generate any significant results.
3. Ignoring Engagement Rates
At first glance, we often make the mistake of choosing influencers based solely on their follower count. However, follower count isn't everything (remember, followers can be bought). Instead, look at their engagement rates to understand how connected they are with their audience.
Engagement isn't just about the number of likes and comments; it’s also about the quality of their audience, which will help make your brand loved by the masses.
4. Being Too Salesy
Today's customers understand how brand collaborations and promotions work. Consumers can quickly tune out sponsored content that feels overly promotional.
Make sure your influencer campaigns offer value to your audience instead of directly selling your product. Let influencers add their creative twist. Give them the creative freedom to personalize the script. Avoid being too strict with briefs and outlines.
5. Forgetting to Measure
Often, we invest most of our time and effort in building the campaign and executing it, leaving behind an integral part—measuring. Make sure you're tracking the success of your campaign using metrics such as engagement rates, click-through rates, etc. To learn more about other metrics, click here.
Measuring helps you improve your strategy for future campaigns and provides insights into what your target audience likes, allowing you to double down on such content.
Avoiding these mistakes will increase the chances of success in the influencer marketing front. Were you making these mistakes in your influencer marketing campaigns? With our help, you would not make these mistakes anymore. At Ment Internet Works we guide you in setting the right expectations, choosing the right influencers and making the best out of influencer marketing, reach out to us and let's create something exciting together!