Digital marketing in the past few years has become mainstream. While a lot of people consider it to be an accessible option, it is not as easy as most of us think.
We have tried to gather some points that most of us miss while understanding how digital marketing functions:
It's not all CONTENT
Many people believe digital marketing is all about content creation. While content is a big part of it, it's not the whole thing.
Content creation in itself is a time-consuming task. It includes thorough research, understanding the target audience and demographics, editing, refurbishing. So, it's not all unicorns and rainbows.
Apart from content, digital marketing involves a lot of numbers and data. With so much data at your fingertips, you have to consider:
- How the content will be distributed
- What the costs will be
- What the best decision according to data is
- Calculation of ROI, etc.
It's not as easy as it's made out to be
Many people believe digital marketing is an easy-to-learn skill and once learned, you can take over the place of the digital marketer in your business.
While digital marketing is accessible to all through online resources, it is not as easy.
Some elements of digital marketing involve paid campaigns, meaning money is involved. One wrong decision and all the money goes down the drain.
You have to be very careful while creating strategies and need to have a good understanding of data to back your decisions. Hence, you will always need a digital marketing expert to guide you in the process.
It doesn't make you rich quick
Many people believe digital marketing is a get-rich-quick scheme and once you implement it in your business, it is a sure success.
While cracking and acing your digital marketing strategy can bring you good money, it is not always the case.
Digital marketing takes trials and errors and most importantly it takes time. You need to try out different strategies to figure out what works.
Until you have found what works best for you and your business, it is not going to make you rich.
You have to always upgrade
Many people believe that because they have seen a YouTube video on digital marketing five years back, it makes them well-versed with digital marketing now.
The reality is that the digital landscape is an ever-changing zone. You cannot be using old techniques and processes today.
Digital marketers are always upgrading, always upskilling, because this industry needs you to be fast-paced.
Trends, technology, and strategies shift like anything in this industry. If you don't move along, you will be left behind.
We hope that this blog helped you understand some common misconceptions around digital marketing.
At MENT Internet Works, we keep it real and set the right expectations with our clients. We work with a holistic approach balancing the right proportions of strategy and creativity to take your business to new heights. If that is something you are interested in, check out our page and ping us, we shall take this ahead!