Are You Making These Digital Marketing Mistakes?

So you've tried all digital marketing strategies but you don't see your business performing well.

You curate the perfect posts with eye-catching graphics and well-researched content but your posts aren't performing well.

Well, have you checked if you are making one of these mistakes:

Not Studying your Target Audience

• Buyer persona is the foundation for your digital marketing strategy.
• If you don't understand how your consumer thinks and makes a purchasing decision, all targeting efforts will go to waste.
• Make sure you have got your buyer persona all right.
• Conduct market research and surveys to better understand changing consumer behavior.
• Be well updated with market changes.

Not Prioritizing Video Format

• You cannot sustain without video formats in your digital marketing strategy.
• Why? With decreasing attention spans and increasing screen times, your consumer might not be reading your well-curated posts.
• You need to include video formats in your digital marketing strategy to grab consumer attention and promote your business.

Focusing on a Single Channel

• Is all your focus on one single channel? Whether it be your blog, your social media, or PPC ads.
• If your answer is yes, you are making a huge mistake.
• It will limit your reach. The more present you are, the better it is.
• You cannot rely on one single channel in this ever-changing digital landscape.
• Diversity is the key. Diversify across various channels to reach different audience segments.

Not leveraging UGC and Influencer Marketing

• If one of your main channels for digital marketing is PPC ads, you have to make some changes.
• People buy from people. Imagine a random ad telling you to buy a product vs your favorite influencer telling you to buy the same product. You will choose the latter one any day.
• No matter how much you advertise with PPC ads, in the long run, you will need to include people to build trust.
• Collaborate with influencers who fit your niche and have easy access to your target audience.

You are sticking to the rules

• You are being too rigid with your digital marketing strategy.
• Your target audience does not care that your content is well researched. But they do care, if you can make them feel an emotion.
• A few years ago, no brands would have thought posting cat memes on their social media pages would increase engagement and remembrance among their customers.
• Loosen up and post what feels authentic.

Bonus Tip

• And since you have read it till the last, here's a bonus tip: you aren't posting as much as you think you are.
• Oftentimes, the digital marketing strategy that will work for you is posting more than posting perfect.

Which of the above mistakes are you making in your digital marketing strategy? Include the above points in your strategy and see the changes.